The NTF Group is made up of experienced marketing consultants, computer and social scientists, mathematicians, and statisticians.

NTF staff are the best in their chosen field, and each staff member adds their own level of experience and knowledge to make NTF world leaders in the area of market research and predictive marketing.

Extensive marketing and statistical research with many of Australia's top 100 companies and various global companies has enabled the NTF Group to gain experience in a variety of fields, including the utility market, finance and banking, infrastructure, communications and fast moving consumables.

Members of the NTF Group are renowned for their contributions to economic and business studies within Australia and internationally (see views).

Greg Taylor has over ten years experience in the implementation of research to deliver effective and actionable customer value management programs. He has particular expertise in the areas of marketing productivity, customer segmentation, value proposition development, customer selection and targeting and database modelling. Greg's research consulting experience is primarily in the financial services sector, where he has worked since 1988. [view larger photo]

Greg was formerly a Director of Financial Market Research (FMR), a company which served the vast majority of Retail Banks in Australia through the provision of market data on customer behaviour. In 1994, with the acquisition of FMR by a national market research company, he became National General Manager of Financial Research. In 1996, recognising the largely unfulfilled need for high calibre management support to improve the productivity of marketing and customer management activities, he established NTF. Over the past few years he has managed assignments in Australia, New Zealand, the United Kingdom, and the United States for major Australian and multinational clients including The Coca-Cola Corp., Kellogg, Jaguar UK, Commonwealth Bank, Australia Post and CitiPower.

Joan Nelson is an experienced market researcher. She was previously NSW General Manager of a national research company and was responsible for introducing choice modelling to the Group. She has special interests in social policy research, infrastructure, and the use of choice modelling techniques in a social context. [view larger photo]

Joan's career has included being research manager of a major packaged goods company, where she was part of a new product development team, responsible for the development and launch of a large number of household products.

Joan has conducted numerous demand projection studies for infrastructure, new services and new products. Her experience in qualitative research is essential for these quantitative studies as her work defines the attributes on which customer decisions are based.

She was recently involved in a major study in China for a large financial organisation predicting demand for the new housing market and for the financial products which will become part of the development of that market.

Tony Corke is responsible for a team of experienced, in-house analysts and for sourcing and managing suppliers of world-class modelling services from a range of prestigious institutions.

His experience managing large and complex projects in the e-commerce, banking and finance sectors well qualifies him for his association with The NTF Group. Tony’s impressive work history has helped him gain expertise in information architecture and management, data warehousing, customer relationship management, as well as data-driven and internet marketing. Previous roles have included Vice President, Information and Traffic Monetisation for a US internet startup company, Chief Manager, Information Management for one of Australia's major banks, and Programme Director, Group Information Programme also for a major Australian bank.