NTF delivered an optimisation tool to achieve these objectives, while also
accommodating a range of operational and financial constraints.

For the same dollar amount of media spend, the results of media mix optimisation are:

• New account growth increased by 32%;
• NPV generated from New Accounts increasing by 22%.

Importantly, rich insights have been gained into:

• The current return on marketing investment;
• The relationship between key brand metrics and sales;
• The impact of 'halo effects' (how $1 spent in product A
  impacts sales volumes of product B)

The NTF Group
p: +612 9290 2441 f: +612 9290 2559
Suite 318, 5 Lime St, King Street Wharf, Sydney 2000
www.ntf.com.au