Why should you use Direct Test?

Direct Test will allow you to maximise the return of your marketing campaigns. The NTF Group in fact guarantees this by not expecting you to pay unless we can demonstrate these lifts in ROI.

Direct Test enables you to increase the quality of creative executions by allowing more executions to be cost effectively tested.

Using different creative executions for different segments can extend the market for your product or service.

Why is Direct Test Unique?

Direct Test is a fact based methodology for lifting campaign ROIs. It utilises proprietary Artificial Intelligence methods to optimally link winning creative executions with target audience profiles.

The right message and right creative package is delivered to the right target audience segment.

How does Direct Test work?

Contact us for more information on Direct Test or any of our other products and services.