Customer behaviour and choices become clear when you can play out 'what if' scenarios on key individual modes of decision-making and behaviour.

The NTF Group provides our clients with accurate, detailed and useable information about their customers' likely behaviour, in response to a variety of offers.

We tailor solutions to best meet our client's business needs by integrating our unique business insights, with state-of-the-art mathematical methods.

The NTF Group communicate our solutions by developing decision support software and Graphical User Interfaces (GUIs) to enable any level of staff to access decision support information.

The key benefit of customised behavioural predictive marketing is to be able to determine:

Which customers to target		Business Outcomes ROI Cross Sell New customer acquisition
with...Which offer...
At which price point, with...
Which type of promotional support

Examples of customised behavioural marketing:

• Modelling demand for products and services

• Increasing the take-up of new products and services among specific customer groups

• Building models to predict switching behaviour and likely competitor dynamics

• Improving service delivery by identifying key determinants of customer loyalty.

Many of the methodologies utilised by the NTF Group to enable sophisticated behavioural and predictive modelling are proprietary and hence not detailed on this site. If you would like more information then please contact us. If the information you require is proprietary in nature, we will ask you to sign a non-disclosure agreement.